This season, Paige is slowly unveiling new imagery and videos that embody the #LIVEINIT spirit of the brand.
Born and raised in Los Angeles, PAIGE is a Southern California lifestyle brand through and through: effortlessly cool, laidback, warm and inviting, just like its hometown. The images and videos produced from the campaign are a perfect representation of how to truly #LIVEINIT, rain or shine.
Paige collections are of the moment and built for the moment; featuring key pieces that you can live in from day to night and will take you exactly where you want to go. When designing this collection, Adams‐Geller and her design teams looked to the Spring 2018 runway shows and determined the key trends for the PAIGE guy and girl. The women’s collection is made up of vintage‐inspired denim that takes you from morning to moonlight, versatile soft dressing pieces and modern ruffles.
The men’s collection focuses on supremely soft performance‐driven denim, premium basics and contemporary shirting and outerwear. Together the women’s and men’s collections are the perfect mix of pieces that you can live in and will keep forever.
PAIGE is thrilled to unveil Caught in the Rain, four instalments of images and videos shot at Malibu Creek State Park and a private home in Malibu Canyon.
Shop the collection online now.