Filippa K share their Spring/Summer 2018 campaign starring sisters, Say Lou Lou and 90s supermodel, Julien Hedqvist.
Shot on the sunny shores of California by Camilla Åkrans, the campaign sees Hedqvist return to modelling following a decade out of the industry. Starting over is the theme of the Filippa K Spring Summer 2018 campaign, too. From this season forward, we return to our design roots of minimalism and simplicity with essential garments for a timeless men’s wardrobe.
For womenswear, Filippa K team up once again with Say Lou Lou in a personal story of Scandinavian simplicity with an international perspective. Twin sisters Elektra and Miranda Kilbey made one of their first performances at the Filippa K Spring Summer 2013 show and after years of international success, they now return to Filippa K in their first global campaign.
The dynamic of a Scandinavian heritage with an international outlook corresponds well with both Say Lou Lou and the world of Filippa K.
The whole campaign captures the calm perspective of a circle closed, and the beginning of something new.