As part of the ongoing One Day Project fashion designer Yulia Yefimtchuk showcased her SS18 runway show on 3rd September at 9pm in the Jungendhub nightclub in Kiev, Ukraine.
The main slogan and idea of SS18 collection - «Техническая эстетика» (Technical Aesthetics) – Scientific, practical and methodically illustrated magazine, issued since 1964 in the USSR. The aesthetic design of the magazine, graphics, text, visual presentation of information made it a key source of inspiration for the SS18 collection.
Technical Aesthetics is a theoretical basis of design, that studies socio-cultural technical and aesthetic problems of forming a harmonious environment for the life and activity of a man by means of industrial production. Technical aesthetics studies the principles and methods of artistic design, the problems of professional creativity and mastery of the designer.
The collection interprets and stylises workwear clothes, its simple silhouettes with elements of technical design. Collection is harmonised with feminine elements - plisse technique, variation of dresses. Accessories - stylised working over-sleeve, printed scarves. The main idea is to show and emphasise the beauty of the uniform, its practicality and freedom.
The walls of the raw location were decorated with a mock flag broadsheet transmitting the concept of the collection. Three primary colours - black, red, white and khaki, as a symbol of rebellion and strong people.