Farah collaborate with Rampage this Carnival weekend.
Westbourne Park 1975: In an era of austerity disillusioned young men, aware that British society could offer them little in the way of education and employment began to use fashion as a way of giving them social standing amongst peers. Their way of bringing together so many varying styles created an individual identity that young working-class men, in the absence of anything else, sought to aspire to.
As sound system culture swept through the UK inspired by the first sound systems at Notting Hill Carnival in 1973 and 1974 fashion inevitably found its way to the fore as young men dressed up to go out and dance. Italian knitwear, Farah hopsack trousers and snakeskin shoes were the uniform of choice for stylish young men who dressed to impress.
For its Autumn / Winter 2017 campaign, Farah draws inspiration from sound system culture to create a collection that pays homage to these pioneers of style and looks beyond the clothing to draw influence from club night posters, carnival sound systems and record sleeves to capture the vibrancy of life in Westbourne Park in 1975.
Farah have partnered with the legendary Rampage crew on their stage at Notting Hill Carnival in August. The award-winning Rampage Sound System is the largest static sound system at Notting Hill Carnival; with over 15 thousand people attending at any one time and has featured star studded performances from the likes of Sean Paul, Stormzy, Swizz Beats, Shaggy, Dizzee Rascal, Tinie Tempah, Mark Ronson, Buju Banton, Ryan Leslie, Ms Dynamite, Lloyd and Wiley. It has been a Carnival institution for over two decades.
British sound systems have remained at the forefront of the movement, influencing pretty much every subset of UK dance music since, and provided a social focus for West Indian communities throughout London. They have made an indelible imprint on bass culture in England and the Rampage Sound System provides a platform for the very best in reggae, calypso, afro beat and dancehall, hip hop and grime.
If you're at Carnival this weekend, stop by the Farah x Rampage Sound System Stage.