Last night Bread & Butter by Zalando gave a spectacular preview of its second festival of style and culture, talking about the concept of ‘BOLD’ and the latest in fashion and music.
Moderator for the evening Jefferson Hack invited Zalando’s Carsten Hendrich, VP Brand Marketing, to the stage first, to talk about Bread & Butter in general and its motto, ‘BOLD’, for the coming season.
Dame Vivienne Westwood was invited to the preview event for her truly significant place in fashion history, being at the forefront of it all during the Punk era. Westwood, a bold icon herself, discussed what it means for her to be bold and push boundaries while challenging the status quo.
The motto ‘BOLD’, of Bread & Butter 2017 was further explored by a panel from the creative industries including Aitor Throup, Adwoa Aboah, Erika Bowes, Fergus Purcell and MikeQ. Together they discussed how to be bold and disrupt, what bold means in a global sense, for example the current trend of logo T-shirts, and if there are gender differences in terms of what being bold means.
Following the panel conversation, guests moved into the garden to celebrate the Bread & Butter by Zalando kick off, taking place from 1st- 3rd September 2017 at Arena Berlin. The evening concluded with an after party featuring futuristic light projections, an interactive mirror installation and an artistic real-time face projection mapping photo booth.
Get your tickets for Bread & Butter 2017 taking place from the 1st-3rd of September 2017 online now.