Iconic American brand GAP call on Edward Enninful to direct, cast and style their latest campaign video.
Bridging the Gap celebrates American optimism hence Enninful's choice to cast individuals he’s worked with, championed and admired who embody American culture today. The iconic Gap basic white t-shirt serves as a blank canvas for each of the cast to take and make their own, offering a glimpse at how their differences unite them.
The full cast sings “Sunny” by Boney M, which conveys a message of optimism as a direct nod to the film’s concept, while each dances to their own rhythm displaying their individuality, and then come together as a symbol of unity.
Watch the fun new campaign starring model and Instagram star Jasmine Sanders, model and designer Alek Wek, model Fernanda Ly, theatre, film and television actor Jonathan Groff, model Ellen Rosa, model Casill McArthur, rapper Wiz Khalifa, actress Priyanka Chopra, model and activist Adwoa Aboah, model and actress Christie Brinkley, model Lineisy Montero, actress and model Yara Shahidi, model Maria Borges, and champion fencer Miles Chamley-Watson below now and find out more about the campaign online.