Converse officially debut their most pinnacle piece to the story of Chuck.
Rooted in youth culture, Chuck Taylor has been and will continue to be, an ever-lasting symbol — never a trend. Chuck is 100-years old, and still brand new. To bring the street style icon to today’s generation, the “Forever Chuck” campaign launched this past February as the first global initiative to serve the encapsulating spirit of youth. Taking over social media feeds, retail displays and digital commerce with engaging stylised images, the videos all told stories of Chuck’s rich history and bright future as a cultural mainstay.
Directed by Karim Huu Do the Forever Chuck film is the crescendo of the campaign, and pays homage to a new generation defining culture and style.
Shop Chuck online now.