New Era celebrate the launch of their latest NBA collection with the #ShootYourStyle campaign.
Much more than a competitive league, the NBA sits at the very core of American sporting and popular culture. The dynamic energy and fast-paced movement of the game anchors New Era’s authentic NBA collection as this season sees the introduction of an expanded licensing programme allowing New Era and NBA to cement their relationship.
Selecting the top 12 teams, New Era offer their signature silhouettes, the 59FIFTY, 9FIFTY and 9FORTY, in bold, uncompromising team colours and logos.
The campaign features some of London’s most influential taste makers such as, rapper Double S, singer-songwriter Josh Daniels and model Charlotte de Carle who were asked to style the collection in their own unique way.
Shop the collection online now and share your style via social media with the #ShootYourStyle.