With the customer always at the forefront of their collections, WAX London don’t believe that clothing should carry hefty price tags.
This season, WAX London present their SS'17 lookbook titled Flowers. Born, Bred, Stitched and sewn in London, friends and founders Tom, Rich and Steffy set out to start a company dedicated to making affordable, quality menswear, with the aim of bringing the actual ‘making’ tradition of British outerwear back to the UK.
The all-over Scandinavian tint is the basis for why everything looks the way it does; the minimal, subtly detailed design, the photography, their journal and everything that makes up the WAX London aesthetic. This combination is a derivation of founders Rich and Tom’s West Country background and Steffy’s upbringing in Sweden.
With their disparate backgrounds in graphics, business and fashion (one of the trio is a Central Saint Martins alumni) WAX’s focus doesn't just lie in creating covetable everyday wear but also in establishing ways of giving back to charities, producing inspiring content through their printed publication and creating job opportunities for skilled workers in the UK.
Wax London is about taking apart the apparel world, and stitching it back together, their way, one thread at a time.
Shop the collection online now.