Spring/Summer 2017 sees Levi's Vintage celebrate the 50th Anniversary of Summer of Love.
Each season, Levi’s® Vintage Clothing designers dip into the archive to pull inspiration from our treasured history and iconic products of the past. With these valuable relics in arms reach, the Levi’s® Vintage Clothing line is able to faithfully capture the true Levi’s® spirit and heritage through iconic reissues and special editions that are as fresh now as they were back then.
The SS'17 collection features seasonal icons that curate a moment in Levi’s® history – the Summer of ’67 – one of the most defining times in San Francisco’s counterculture movement. During this period, a generation emerged that began rejecting the conformist values of Cold War America and demanded cultural and social changes. Soon, the curious youth of America made the pilgrimage West to “turn on, tune in, and drop out” so they could enjoy the popular, psychedelic music that exploded during this highly creative period. The Summer of Love birthed debut albums from the likes of Pink Floyd, The Doors, Jimi Hendrix, and The Velvet Underground.
Celebrating the 50th anniversary of Summer of Love collection features bold prints and graphics of the 1960s Levi’s® archival product. Key pieces include the Crazy Legs Jean – a jean that’s as bright and carefree as the summer of ’67. Crazy Legs prints like Love Trip, Snakes, Eye Test and Big Lashes are exact reproductions of the originals and said to have been inspired by the popular 1960s sketch comedy show, Laugh-In. The 4 piece Crazy Legs collection will have a limited production run of 100 units per style. Other Summer of Love inspired pieces include the psychedelic Spread Collar Shirt and the Shorthorn Fringe Jacket in suede, a festival favourite then and now.
A standout – and far out – jean for Spring/Summer 2017 is the Mirror. Inspired by a small amount of deadstock 1970s denim from Cone Mills, the twill is a left-hand twill, meaning the grooves of the denim run left-to- right – Levi’s® is traditionally known for using only right-hand twill. In order to use this rare fabric in the true Levi’s® way, the natural step was to mirror the construction of the beloved 501® so that it appears to be a regular right-hand twill denim. Everything is mirrored, hence the name, from the construction to the backwards writing on the rivets.
The 501 Mirror will be released in limited quantities worldwide, shop the Summer of Love collection online and in-store now.