Zalando invites everyone to the A$AP Hotel to remix their favourite fashion brands for Spring/Summer 2017.
With its ‘Remix Fashion’ campaign, the new season is all about mixing it up, from high street to high end. In a surreal hotel setting, A$AP Rocky and his Mob switch things up and the four female guests remix their wardrobe during their stay at the A$AP Hotel.
Named as one of fashion’s most influential faces by Business of Fashion, Highsnobiety and Complex, A$AP Rocky gives an unexpected twist to ‘Remix Fashion’, inspiring four top models to mix high and low brands. In the clip, a mixture of a music video and a fashion film, A$AP Rocky resides at the hotel where he and his Mob mix up the guests’ suitcases. Upon their arrival, the female guests receive a room based on their individual style, where they discover that their suitcases have been switched. Known for mixing street and luxe, A$AP encourages the women to express their style by combining different looks. A$AP’s tunes are playing in the background as he orchestrates the style mix from his master suite and gives centre stage to the women to remix their fashion.
The four female personalities - Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis - are confident, and not afraid to push their style boundaries to express their personality. Each of the women has a different style upon arriving at the A$AP Hotel, impeccably dressed in the latest looks from Zalando. A$AP, who is known for his street luxe style, empowers the four talents to create looks without limits and remix their spring style with top brands for any budget.
Watch the video below and shop the new Spring/Summer 2017 collection online now.