The original action sports and one of the largest youth culture brands in the world, Vans Celebrates Creativity Across the Brand’s Founding Pillars in their 2017 global campaign.
Following up on Vans’ 50th anniversary series, which welcomed newcomers to the brand’s rich heritage and thanked decades of loyalists, the 2017 campaign focuses on creative expression, the core of Vans’ “Off The Wall” culture.
To demonstrate the breadth of activities and pursuits that define “Off The Wall,” Vans has developed a digital campaign utilizing a range of film techniques, from slow motion to time-lapse, focusing on the creative endeavors in action sports, art, music and street culture that Vans champions.
Vans showcases the essence of “Off The Wall” through a diverse set of ambassadors within a hero montage and a series of shorter spots.
This Is Off The Wall taps into Vans professional athletes, artists, musicians and style purveyors who have long and personal histories with the brand. Their stories are each unique and told through a variety of tones, but ultimately shine a light on the passions that Vans has always supported. The visual nature and emotions that are evoked in each story are easily translatable around the world, showing that creative expression is inclusive and without borders.
“Off The Wall” was a term coined when skateboarders in the mid ‘70s were landing new tricks in empty pools by literally skating off the wall. At that time, skateboarders were outcasts of society who expressed themselves through the style of their sport. These individuals were not only the pioneers of skateboarding, but also lived and breathed creativity through art, music, fashion and local culture. For more than 50 years, “Off The Wall” has been synonymous with that original spirit of rebellion and creative expression.
Check out our favourites from the campaign below and check out the Vans site for all the videos featured in this campaign.