As Mother of Pearl set to launch their direct buy e-commerce site this Saturday, the retailers share their quirky new campaign video.
An Ode To Janice shows three quintessential Mother of Pearl girls: quirky, sporty, and one effortlessly luxe, all wearing pieces from the brand’s SS17 collection. Dancing carefree in an empty hall, creative director Amy Powney wanted to play on the humour present within the collection, which was essentially an offbeat take on 80’s couture. Powney first found her starting point within incongruous dance scenes from films such as Band à Part and the hilarious music videos of Fatboy Slim.
Directors Adam Clitheroe and Daryl Chase, used vintage anamorphic lenses to evoke the luxurious but subversive spirit of Mother of Pearl. The look was inspired by the saturated, vibrant pastels of vintage Hollywood musicals and classic Elvis movies imbued with 80’s cult film, Blue Velvet. The textures and tones of the location conjure up the mystery and depth of David Lynch plus the uncanny yet rich sensibility of a Gregory Crewdson photograph; all of which are offset with Thomas Michael’s vivacious choreography.
Watch the full film below and shop the Resort '17 collection online this Saturday.