Zalando invite everyone into their new A$AP Hotel to remix their favourite brands for Spring/Summer 2017.
This season A$AP Rocky gives an unexpected twist to ‘Remix Fashion’, inspiring four top models to mix high street and high end in the surreal settings of A$AP Hotel - the latest campaign by Zalando. In the clip, a mixture of a music video and short fashion film, A$AP Rocky resides at the hotel where he and his Mob mix up the guests’ suitcases. Upon their arrival, the female guests receive a room based on their individual style, where they discover that their suitcases have been switched. Known for mixing street and luxe, A$AP encourages the women to express their style by combining different looks.
The four female personalities - Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis - are confident, and not afraid to push their style boundaries to express their personality. Each of the women have a different style upon arriving at the A$AP Hotel, impeccably dressed in the latest looks from Zalando. A$AP, who is known for his street luxe style, empowers the four women to create looks without limits and remix their spring style with top brands for any budget.
Shot in Los Angeles by New York-based director Gordon von Steiner, the short film is the editorial centrepiece of the digital campaign which will further be translated into print, Out of Home and Zalando-owned channels.
“We are very excited to continue our collaboration with A$AP Rocky following his performance at Bread&Butter in Berlin. ‘Remix Fashion’ is all about encouraging women to dare to mix high and low, brought to life by A$AP and the four female talents. With this music-meets-fashion film, we bring something new and unexpected to our customers to inspire them.’’ says Carsten Hendrich, VP Brand Marketing Zalando.
Watch the teaser and see more BTS footage below and catch the full Remix Fashion campaign by Zalando on the 19th of February.