Jean Touitou presents a very precise collection for A.P.C's women's spring/summer 2018 collection.
Using the space where the design process takes place on the 2nd floor of the studio at rue Madame, the collection is articulated in just 8 looks.
Those looks are divided into two groups. The first group continues the conversation that Jean Touitou started last season- a very close look at A.P.C.’s use of denim. A bag is worn over the head of one model with the following propaganda:
“After 25 years of stubbornness and radicalism A.P.C. raw denim is still here.
But the time has come for the inevitable historical compromise! There are
now more feminine styles, stonewashing and even some stretch denim.”
That’s some e-commerce text that Jean wrote 5 years ago (A.P.C. is now 30 years old) but it felt relevant to emphasise the richness in the denim on offer. Here we have the Butler denim, hand-painted by Touitou and worn with a men’s denim jacket. Shown next to this are the chambre denim shirt, a denim/linen mix jacket and a canvas denim smock top. The second group heralds a new femininity at A.P.C. Three floral dresses all finishing below the knee and one full-length ensemble represent a sombre positivity. Denim is not forgotten here either. Actually a playfulness is found as A.P.C. raw denim pieces are deconstructed to create new garments. A raw denim jacket is refashioned as a cape and a wide-leg men’s trousers pulled apart and reworked as an apron. A denim jacket becomes a pleated gillet and lastly a denim jacket and jean, is pulled apart and reworked as a long coat.
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