Celebrating their 15th anniversary, Wood Wood mix their love of high-end and streetwear in their Spring/Summer 2017 collection.
Drawing inspiration from the 90s hip-hop and skate scenes that Wood Wood founders Karl-Oskar and Brian were a part of, the Concrete collection is a hybrid of the golden days of the 90s and today. With references to sports, workwear and vintage pieces the designers have achieved an eclectic look, and in classic Wood Wood manner the collection displays the brand’s distinct mix of streetwear with contemporary detailing and performance styling.
The SS17 prints have a subtle architectonic theme, with emphasis on concrete surfaces, urban settings and Brutalist references. The most significant print in the collection is the bold ‘romantic’ graphic with the anti part of the word highlighted, emphasising the duality that Wood Wood is known for.
For men the collection includes a wide variety of prime quality jersey and fleece alongside Jacquard cotton knitwear, fine luxury merino knit and shirts in brushed oxford & soft poplin. The collection also features outerwear in crisp technical twill, classic mackintosh fabric and heavy leather. Following the 90s inspiration, the women’s part of the collection features typical detailing of this era such as spaghetti straps, square necklines and wide leg cuff trousers and shorts. Satin is used for coach jackets and other iconic pieces whereas a female take on workwear is created in a delicate suiting twill.
Furthermore the collection features delicate knitwear with pointelle detailing and modernised tracksuits with vintage references. Red, white, khaki and different shades of green are the most characteristic colours of the collection, and as always in W.W. collections, navy and blue plays a dominant role.
Shop the collection online and in select UK stockists now.