From October the 10th to the 16th London will be celebrating all things wool with a week of activities in the city.
Retailers across the UK from leading fashion, interior and craft brands, will unite to highlight and educate consumers on the natural benefits of wool. To mark the celebrations, The Campaign for Wool will be opening the first ever ‘Wool BnB’, where everything from interiors to fashion will be made of Wool. The BnB, located in London, will be welcoming guests to a cosy sitting room and snug entirely decorated with wool products. Bedrooms will be fully equipped with luxury wool filled mattresses, pillows, duvets, cosy blankets and nightwear, bringing to the forefront the benefits of wool in aiding a good night’s sleep. The Campaign for Wool brand partners will kit out the whole house including a wool-kin wardrobe showcasing iconic wool pieces from prestigious brands across luxury, fashion, interiors and craft. Under one roof, The Campaign for Wool will demonstrate how living with wool can be beneficial from head to toe, ceiling to floor and everything in between.
The ‘Wool BnB: Living with wool’, will launch officially for ‘Wool Week’, during which consumers are invited to visit the BnB to learn more about wool as a fibre and take part in workshop evenings, interactive talks, film screenings and styling sessions.
Multiple retailers including John Smedley, Bicester Village and Jack Wills will also be active during the week, offering many activities centred around the benefits of wool in conjunction with the launch of their autumn/winter collections.
This October visit the specially refurbished BnB located in De Beauvoir and learn more about wool.
For more information about activities happening this month visit the Campaign For Wool website.