This season New Era combine workwear and utilitarian American style with luxe fabrics, clever detailing and solid construction.
To bring to life the ethos behind the Crafted Collection, New Era have partnered with three gents from different craft fields following their work and everyday lives. The three guys in question are Scottish-born tattoo artist Jonathan McKenzie, now working out of Hard Luck Tattoo shop in Kingston, London. London artist Robi Walters and coffee roaster/co-founder of Old Spike Coffee, Rob Dunne. Each of the guys is genuinely passionate about their chosen field and with this comes hard graft and raw authenticity – a spirit that the New Era Craft collection is inspired by.
Work clothing- inspired materials – thick duck canvas, brushed metals and faux suede among them– take centre stage in the new collection and the partnership places the finished pieces in authentic craft contexts, bringing them to life.
Shop the collection online and in major retailers now.