J. Lindeberg present The Bridge Series as their Autumn/Winter2016 campaign.
A communication concept created by Johan Lindeberg to capture the soul, essence and unified voice of the lifestyle brand that spans from fashion to sport. Featuring artists from around the globe, while the ages, professions and particular passions of talent selected may range, they each represent the modern outlook and inspiring lifestyle that is J.Lindeberg. Talents span from a highly successful entrepreneur who has changed the fashion landscape in New York, to an athlete and free-ski legend who out-skies avalanches.
The Bridge Series concept stems from the J.Lindeberg logo of 20 years, which resembles a bridge. In a wider context, a bridge is a very powerful symbol. And, for all that it symbolises today, the bridge is an increasingly important part of the brand’s culture and DNA.
Each talent in The Bridge Series is asked to reflect—on their life and work, the world—and to then provide their own unique statements, which are paired with intimate portraits taken by Johan Lindeberg. In his style, the photos are raw, and they aim to portray the talent’s true character—to capture the person more than the “model".
The campaign kicks off with actor, designer and social activist, Waris Ahluwalia. Check out the rest of the campaign online.