For over a hundred years, football has united people of all ages, cultures and social stature in a beautiful way.
Ahead of the new season, Admiral have followed the relationship families share through their common love of football. Defined by fierce allegiance, unwavering support and deep emotion, it links people in a way that nearly nothing else can. Its fans are unperturbed by rain, wind or snow, turning up whatever to cheer on their team and commiserate each other when it doesn’t go the right way. The highs are big when a trophy is raised, but it’s about much more than that.
Featuring three influential men, each shot alongside a male family member – one who they feel has influenced their love of football, sees the likes of UK based rapper, Mikill Pane is shot alongside his father Oliver, sporting the red retro tee and white pique England polo shirt. International model, Ricki Hall, pictured with his brother Adam, both wearing the England track top in blue and white as well as, London-based barber William Hart, shot with his father Jeff – the only conflicting duo, with Jeff opting for a navy Scotland pique polo.
Launching just ahead of this summer’s tournament, Admiral's first Euro Cup inspired collection will be available exclusively at Sainsbury’s. The collection comprises a selection of European team polo shirts, tracksuit tops and t-shirts from countries such as England, France and Spain.
Shop the collection online and in-stores.