Clothes are more than what you wear – they represent a time and a place. They tell a story. London’s East End doesn’t have drawn borders, but it has a spirit and soul that sets it part from the rest of the city.
Admiral is 101 years old. It has witnessed a lot. It was worn by football’s greatest through the decades to the present day. And now, in 2016, its style pays homage to the mods, casuals and Britpop icons made on London’s streets. People who took the sports aesthetic and made it their own.
To showcase the new collection, Admiral followed a group of friends as they journeyed through the East End to the stadium to watch their team. They started out in Romford, went to Pontoon Dock, on to Trinity Buoy Wharf, Tobacco Docks and Broadway Market dressed in looks inspired by the styles of the streets they tread.
The collection is available to buy from Sainsbury’s store and online at Sainsbury's.