Danish outerwear brand, RAINS announce the opening of their first ever concept store this summer.
This retail debut will happen in RAINS’ hometown of Aarhus, central Denmark, and will provide the framework in order to showcase the brand’s expanding lifestyle concept. The opening also marks the beginning of a new era for RAINS, both in terms of new retail aims and concept development in general.
Located at the historical square, Klostertorvet, which with its latest renewal and arrival of modern restaurants, interior shops and fashion stores, works as the city’s central traffic hub. The 170 square meters, divided in two floors, will present the full collection of rainproof outerwear, bags and accessories accompanied by limited editions and special collaborative styles. The interior design is developed as an extension of RAINS’ recognisable interior line of racks made by a light birch veneer. Industrial textures and surfaces completes the retail universe, which affects existing shop-in-shops world wide.
RAINS will open their doors to locals on June 3rd.