As the brand prepares to celebrate its 50th anniversary tonight, Vans pay tribute to their heritage through a series of shorts that tell their story.
Highlighting Vans Icons, the brand look back at how they've become one of the worlds largest youth culture brands. Fostering a culture of creative expression through action sports, art, music and street culture. Vans commemorates its rich heritage with The Story of Vans series – a visual campaign that is truly the first of its kind – combining a mix of artistic methods to highlight iconic moments from the brand’s 50-year history.
Always original, Vans introduces a campaign that is innately imaginative and one-of-a-kind in honor of its 50th anniversary. The Story of Vans blends diverse animation methods to create one distinctive visual treatment in a groundbreaking campaign that illustrates the brand’s origins in action sports, art, music and fashion. In a never before seen combination of techniques, The Story of Vans uses forced perspective drawings, traditional cell animation, paper cut outs and timeless Vans footwear, which are all stop motion animated in an intricately choreographed celebration of the brand. Directed by Reza Resoli from Pet Gorilla, The Story of Vans is brought to life through whimsical black and white illustrations by French artists Mrzyk & Moriceau and a soundtrack produced by music house Beta Petrol, who brought together different musical collaborators ranging from Tortoise’s John Herndon to Wayne Kramer from the MC5. The campaign is made up of a series of five short stories, one which tells the journey of the Vans brand, and four additional spots that emphasize Vans’ core forms of creative expression and define the mantra of living “Off The Wall.”
The ultimate culmination of The Story of Vans campaign and Vans’ 50-year legacy will come to life at 10 House of Vans locations across the globe, from New York to London to Hong Kong, guests of the House of Vans will immerse themselves into The Story of Vans. The engaging environment of each House of Vans event will include D.I.Y workshops, shoe personalization, a retrospective look at Vans’ history and curated musical performances featuring Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and more. Vans skateboarding legends and professional athletes will also be in attendance for skate demos and signings.
Watch all five parts of The Story of Vans below and and share your own Vans story using #since66.
Find out more information on events being held at House Of Vans online.