The creators of the original blue jean and the makers of the iconic 501's have created a new documentary that looks at the impact Levi's and their 501 range has had on society.
In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, and 140 years since the birth of the Levi’s® 501® button fly jean, the Levi’s® brand presents a short documentary film, The 501® Jean: Stories of an Original. Presented in three-parts, the film captures the story of modern day America with the Levi’s® 501® at the centre.
Exploring the worlds of work, style and rebellion, the film features interviews with pioneers such as Henry Rollins, John Baldessari, Scott Schuman, Andy Spade, Mark McNairy, Erin Wasson, Gary Burden, Eddie Huang, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Michael Polish, Steven Alan, Alexandra Richard, Greg Chapman, Lee Ranaldo, Rachael Wang, Josh Peskowitz and many more. The first episode traces the 501® Jean’s journey from a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today. The second, highlights how Levi's became a key style symbol, from cowboys to Hollywood's finest, everyone was seen in a pair. And the final episode explores rebels across the decades are united through outspokenness, individualism and their love of the 501®.
Check out the 20 minute emotive short below and see what styles icons have been donning for decades online now.