This Spring Levi's launch their third ‘Live in Levi’s® Project’ as part of its multifaceted global brand campaign Live in Levi’s®.
The ‘Live in Levi’s® Project’ is a digital platform, launched in Fall 2014, that serves to engage and activate the vast global community of Levi’s® fans around their shared experiences. The intention of the project is to celebrate how the world Lives in Levi’s® by blending storytelling with social media and ecommerce on a global scale. Created in Partnership with AKQA, the project serves as a centre stage for the billions of Levi’s® fans around the world and their unique Levi’s® stories.
This Spring the project themed “We Are 501®” – features Caroline de Maigret (French music producer, writer, model), Classixx (American DJ Duo) and Yi Zhou (Chinese multimedia artist) as the three artists. Through these stories, the artists showcase how 501® jeans are original, global and made by the people who wear them.
The stories focus on 501® products that make up the ‘501® Family’ (501® jean, 501®CT jean, 501® cut-off shorts) and how the diverse breadth of people wear the 501® family, while inviting people around the world to participate and share compelling user generated content.
Help Levi's celebrate the 501's this season by checking out how the brands global ambassadors wear theirs below. Share your story with the world through using the hashtags #501 and #LiveInLevis to demonstrate how you're taking your own significant life steps in Levi’s®.
Check out the full project online.