Drawing inspiration from British Piers, Roundel London's Spring/Summer 2016 collection looks back at the 1960's Mod's, rockers and Bank Holiday riots, directed by Michelle Rafferty and shot by Alec McLeish.
Continuing to explore the relationship between youth culture and the London Underground, Roundel have illustrated archive headlines such as ‘Wild or Savage’ on outerwear, t-shirts and sweaters. Used within the collection the slogans take on a subversive humour for today. Leather Rider jackets, damaged denim and zips in a dark colour palette nod to the Rockers subculture in the 60’s.
Pops of colour within the second part of the collection represent the opposing side, the Mods. The ‘A New Environment’ motto and typical seaside graphic positioned on the Harrington jacket and t-shirts is a historic London Underground phrase. Striped shirting, jackets, shorts and boat neck long sleeves in blue, red and white reflect the summer deck chairs as seen on a British seaside holiday. ‘Win Win Win’ and Donkey Rides t-shirt graphics display the entertainment holiday makers promenade over on the Piers.
The collection has an expanded range of outerwear, including hand painted rebellious parkas and a leather rider jacket. A classic streetwear staple the MA-1 bomber is produced in light weight fabric showcasing the removable zip ribbing. The damaged denim jacket bleached, ripped and fraying captures the clashes and riots in the 60’s.
Roundel London encapsulates and celebrates the diverse mix of music, style and art that make London such a unique global city.
Shop the collection online now.