The world's leading sports and lifestyle headwear brand, New Era have released their first range of headwear exclusively designed in Japan.
Drawing on Japan’s widely respected positioning at the forefront of streetwear fashion, this five-
piece collection features two of New Era’s most celebrated silhouettes, the 59FIFTY fitted cap and the 9TWENTY Adjustable cap with an unstructured crown and leather buckle closure.
Sourcing creativity from tradition, the three 59FIFTYs in tonal colour-ways - red, dark navy blue and black - all feature the embossed logo of the New York Highlanders, an American baseball team who were famously renamed the “Yankees” in 1913. The second headwear silhouette, the 9TWENTY, trades in the traditional length visor with a shortened version and features flat embroidery word-mark logos across the front panels, reminiscent of the craftsmanship widely observed by New Era in the 1960/70s.
The first drop is available online and in selected UK retailers now, with a second drop landing this summer.