Menswear brand Wax London launches its AW16 collection of functional clothing.
Designed with Scandinavian influences, each piece reimagines classic silhouettes in modern finishes and fabrics. The collection is influenced by the founders’ backgrounds: from Rich Singh and Tom Holmes comes Wax London’s reference to classic British outerwear style as influenced by their West Country background. Steffy, who grew up in Sweden, brings Scandinavian ease and function. United, these things make for a collection of supremely wearable pieces.
Wax London is an evolution of the current menswear landscape; its collections are utility yet thoughtful, simple but curated and its ethos is underpinned by integrity and quality.
Culture, quality and honestly are brand watchwords. Wax London has strong, ethical relationships with its factories in the U.K., Turkey and Italy and is involved with the production process every step of the way. The brand’s clothes echo their ethos and each season they produce a hero piece whose profits go to a charity working in the countries where the piece was manufactured.
Wax London is committed to producing covetable, wearable and responsible clothing for a global community.
Shop the autumn/winter collection online now.
Images by Naomi Akvama and creatively directed by Steffy Neceva.