Swedish denim brand Cheap Monday step into the sustainable movement with the introduction of their C/O Cheap Monday project.
The project (pronounced “Care of Cheap Monday”) will effectively form the umbrella under which the brand will ignite consumer-facing initiatives around sustainability.
Sustainability and the surrounding issues are of paramount importance to the Swedish brand that creates bold, modern denim. C/O Cheap Monday is a natural and progressive way for the brand to step towards a more sustainable and better future.
With many recycling bins installed in the brands London, Copenhagen, Paris, Beijing and Shenyang stores, consumers will be able to deposit their old and unwanted clothing in the bins provided inside the stores, regardless of brand, quality or condition. Through this collection scheme Cheap Monday aims to help reduce textile waste and raise awareness of the tonnes of unwanted clothes committed to landfill each year.
The Cheap Monday C/O capsule collection is hand-made from recycled textiles in the brand’s Stockholm studio. The capsule highlights that used and unwanted textiles can be (re)made into new and exciting pieces that are bold and fun to wear. This form of repurposing is also one of the most environmentally friendly ways to step towards ‘closing the loop’.
The capsule will feature the brand’s iconic denim fit ‘Tight’ as well as bomber jackets, tees and sweats in unisex sizing and is strictly limited in number due to its hand-made nature.
The C/O Cheap Monday project seeks to give some positive feedback to mother nature and to encourage its audience to join the brand in its journey towards a more sustainable future for all.
Find out more about the capsule collection online now.