This season marks the 100th anniversary between denim legends, Levi Strauss and Co. and Cone® Denim.
Cone Denim began in 1891 when brothers Moses and Caesar founded Cone Export & Commission Company in Greensboro, North Carolina, near the eastern foothills of the Appalachian Mountains. In 1905, they established the White Oak® Mill, named after a 200-year-old tree on its grounds. This mill would not only set the global standard for quality denim, it would become the world’s most iconic denim mill.
In need of a reputable denim supplier, Levi Strauss & Co. approached Cone, and in 1915 a historic agreement was struck granting Cone Mills the exclusive right to manufacture Levi’s® proprietary Shrink-to-Fit™ denim for the production of all Levi’s® Lot 501® Jeans. This Gentleman’s Agreement became known as “The Golden Handshake.”
100 years later, Levi Strauss & Co. still produces the 501® using Shrink-to-Fit™ denim from Cone Mills’ White Oak facility in Greensboro, continuing to unearth archival details about the fabrics developed through their history with Cone, reproducing them faithfully at White Oak. Each weave carries the secrets of Levi's long history within its warp and weft.
To commemorate this anniversary, Levi’s® Vintage Clothing Fall/Winter 2015 collection pays special tribute to Cone Mills in honour of the centennial of “The Golden Handshake,” the 1915 501® Jean, and the hardworking folk who joined hands to create it.
Shop Levi's 501 online and in-stores now.