The Campaign for Wool Week will kick off this October, with partnerships with some of the world’s most prestigious tailors, menswear brands and cloth producers.
Taking place on Savile Row, the centre of men’s luxury tailoring in London, Monday the 5th of October will see two sheep breeds grazing the length of Savile Row alongside models in a presentation to promote wool as the cloth of choice for menswear. As sheep graze, visitors will be welcomed to the open Row and tailoring houses event to learn how wool is used by the great British tailoring industry.
The iconic street will be transformed into a green pasture, covered in turf and closed to traffic while Bowmont Merino and Exmoor sheep graze along the Row. Barns will be at either end of the Row focusing on the landscapes of the main wool growing countries, Australia, New Zealand, South Africa and UK. Murdock London, the men’s groomers have partnered with Campaign for Wool to create a ‘Shearing Shed’ offering a menu of sheep-inspired grooming treatments, and GQ will partner to capture visitors to the Row in a ‘wool street style’ reportage of the best dressed men in London.
A ‘live’ model presentation that brings together leading wool mills, Savile Row, West End and London City bespoke tailors will showcase over 25 bespoke menswear outfits and demonstrate the versatility that can be found in wool. Each tailoring house will be partnered with a wool fabric mill and create contemporary bespoke menswear key pieces for AW15. The garments will be accessorised by the gentlemen’s houses of Mayfair and St. James’s, and supported by Globetrotter who will be supporting the ‘Traveller’ theme.
Members of the public will have access to the intricate processes involved in transforming wool from the fleece through to fabric; thus immersing themselves in the values of The Campaign for Wool. Savile Row – Sheep On The Row will be open to the public from 10:00 – 18:00 Monday 5th through to the 11th of October.
For more information about The Campaign for Wool visit: www.campaignforwool.org