Paying tribute to their hometown heritage, Levi's' Skateboarding collection is inspired by local working class heroes.
Taking inspiration from a small group of men who helped build the Golden Gate Bridge, known as the “Half Way To Hell Club" which lead seven miles into the San Francisco Bay, Alcatraz became a fully operational federal penitentiary, which is the key inspiration for Levi's 2015 autumn collection.
Fast forward to 1988: Skateboarding photographer, Bryce Kanights, and legendary skateboarder Mark Gonzales hop a ferry boat over to the island where they capture one of the most iconic skateboarding images of all time. Gonz in full prison stripes slashing atop a vert wall in the prison’s courtyard.
From that initial inspiration of Bryce’s photo, the Levi’s® Skateboarding design team dug into the famous Levi’s® Archives to take nods from workwear styles of the ‘30s and ‘40s eras on ‘The Rock’.
Highlights from the Collection include the Work Pant, a skateboarding favourite released seasonally in new colours, along with the Quilted Mason Shirt, the Lined Chorecoat, Reform Shirt, and the 2-Pack Tees. The Quilted Mason Shirt is a dual-lined heavy weight button-up akin to what a prisoner would have worn outside in the yard to combat San Francisco’s foggy days.
The Lined Chorecoat is a two-piece jacket featuring a quilted synthetic layer that can be worn as a standalone piece or inside the denim chore coat on colder weather days. The jacket embodies a timeless design remnant of the 1930s complete with patch-on pockets and a corduroy collar. This piece complements the Reform Shirt and Work Pant perfectly, resembling the outfits of Alcatraz groundskeepers during the 29 years the prison was in operation.
In addition, the design team took on the challenge of reinventing the perfect T-shirt. The Tees will be sold in two-packs, as they were commonly in the 1930s-60s, and feature a solid and striped variation to complement the inspiration behind the collection.
Shop the collection online and in-store now.