Built on the principle of combining the best craftsmen with the finest textiles, Mastercraft Union delivers exceptional hand-made Japanese denim & cottons.
This coming season sees the brand show its growth from its two seasons being manufactured in the Okayama laundry. Introducing more statement washes; noticeably in colour and in texture, MCU do what they know best with authentic vintage washes being worked-on to resemble those that have naturally aged over the years.
As the first Japanese denim brand to use stretch selvedge fabric, MCU have created a visual to highlight the innovation of weaving denim on traditional selvedge looms, yet keeping all the comfort and appeal of a modern stretch slimmer fit.
Shop the collection online and in store in the following London retailers:
Selfridges, Harvey Nichols and The Library.
Watch as black belt model Taka, demonstrate the jeans modern silhouette and stretch technology using Karate exercises in a Parisian dance studio in Belleville below.