Premium sportswear brand, '47 Brand collaborate with the worlds leading Non-Profit organisation, Black Fives. Combining Fashion with History.
’47 Brand, a privately held, premium sports lifestyle brand, has partnered with the Black Fives Foundation, a non-profit organisation that works to research, preserve, showcase, and teach the pre-1950 history of African Americans in basketball, to create a collection of headwear, apparel and accessories that combine fashion with history.
The multi-year licensing partnership brings together one of today’s leading sports lifestyle brands with a one-of-a-kind authentic vintage sports property that is socially and culturally relevant.
The partnership reinforces the Foundation’s slogan, “Make History Now,” by bringing back an important genre of sports history through the existing appeal of ’47 Brand’s youthful, fan-targeted, contemporary lifestyle apparel and accessories offerings. Both ’47 Brand and the Black Fives Foundation will amplify their messages by creating collections that speak to the audiences that both brands have established, and beyond.
To celebrate, ’47 will be hosting their first UK pop up store at the Old Truman Brewery, Unit 8, Dray Walk, East London from the 11th June to 21st June 2015. The store will feature all product from the ’47 x Black Fives collection & will be available to purchase in-store as well as online at www.47brand.co.uk.