This season sees Puma launch their second collaborative collection with East London fashion and interiors label, House of Hackney.
Following on from the first collection, the partnership will showcase both parties unique DNA to dramatic effect, creating an exclusive footwear and apparel range that merges classic elements with the strikingly quirky.
The two brands relish on taking traditional elements and turning them on their head. Having done just that with this collaboration, adding a new meaning to traditional PUMA silhouettes through the application of fresh floral House of Hackney prints.
The classic R698, featuring PUMA’s trademark technology, and the Becker OG are both re-imagined in a bright, bold print, whilst apparel sees key running styles including the T7 jacket and the iconic PUMA Windbreakers take on HOH's ever-creative prints. House of Hackney's contribution sees the collection basked in the sunshine of the Palmeral palm tree prints as well as delving into dark florals of the Midnight Garden prints.