The fashion industry, media and these days even ourselves, are always trying to present the perfect version of a person. As an experiment, whilst shooting their SS15 collection which has just dropped online, contemporary fashion brand D.EFECT decided to put models in the spotlight and ask the decidedly flawless beings to list their imperfections.
The video might provoke the reaction "oh, but they are still beautiful" or even "how dare they complain". That's the point.
If even the girls who are considered to be perfect can't stop listing their imperfections it really shows what a state society is in. D.EFECT aim to show that people are beautiful precisely because they are imperfect. The issue is the definition of beauty, not the look of it.
Watch the beautifully raw campaign below.