This season The Hundreds have dug out decades of archived Pepsi adverts.
Particularly focusing on the women featured in these ads, The Hundreds have recreated a capsule collection of cotton tees, and sweaters this winter. Flipping through Pepsi’s archive and seeing the iconic art, imagery and women who were part of it is literally a journey through pop culture Americana.
Seizing the opportunity to work on this one-of-a-kind project with Pepsi and share a part of their place in American culture, The Hundreds chose their favorite ads from the 40s to the 00s and reinterpreted them The Hundreds way—featuring the beautiful Denise Schaefer shot by Bobby Hundreds or drawn by The Hundreds graphics team.
This winter The Hundreds have created their own Pepsi Perfect campaign, topping off an eight- piece collaborative tee shirt collection that chronicles nearly a century of Americana as seen through the eyes of The Hundreds and one of the most renowned brands in history.
The Hundreds X Pepsi collection is an opportunity to own a piece of this heritage and will be available online via The Hundreds and in all major stockists.