Ten years ago, Pharrell Williams launched his footwear brand, Ice Cream with a repeated pattern of diamonds and dollar signs which has become one of the most iconic patterns in sneaker history.
A decade on, Pharrell Williams and adidas are reactivating the DNA of the shoe that signalled the start of a phenomenon in the guise of a tribute to the iconic Stan Smith model.
The reworking of the world’s greatest and most recognisable tennis shoe features a carefully considered material mix of smooth pony hair with a detailed repeat print of the original ‘diamonds and dollar signs’ Ice Cream branding on the upper and a soft full leather tongue and lining. Beyond this the shoe has a very rare feature: the original ‘Helmet Head’ Billionaire Boys Club logo is placed on the tongue - a space usually reserved for the portrait of Mr. Stan Smith. In addition this model has a tinted translucent midsole and a de-bossed ‘Floating B’ logo on the heel tab.
Available in black/teal and white/pink colour-ways the Billionaire Boys Club Stan Smith by Pharrell Williams comes packaged in unique Billionaire Boys Club and adidas Originals co-branded packaging, with a set of three laces and a foot bed featuring anatomical artwork.
To celebrate the release of the collaboration this Friday the Billionaire Boys Club Marshall Street flagship are throwing a free 18+ party with a very special live performance.
Shop the collection this Friday in any Billionaire Boys Club flagship and online.