Behind every piece of Levi's denim is a hard working man or woman. This season Levi's Vintage Clothing highlight the Cone Mill workers.
Every little detail counts when it comes to putting together your favourite pair of Levi's, take someone who knows a shuttle loom like the back of his or her hand, whose weaving technique has been honed over years, for whom selvedge dyeing is second nature.
2015 marks the 100th year Levi's denim has been meticulously handcrafted at Cone Mills, and to celebrate the longstanding partnership, Levi's have shared an insight into the close knit family that have helped create the worlds favourite pair of jeans. Celebrating the people who have spent a lifetime making great American denim, through striking reportage style photographs that capture the artisans at the heart of the process; meet Jerome Arnold pictured monitoring the machinery that prepares the warp for weaving. Wayne Turner, a dyeing overhauler, pictured next to the dye vats he monitors, where the brand’s famous selvedge receives its distinctive colouring and legendary weaver, Mildred “Mickey” Bolen, who spent 55 years with the company, is captured in front of an ancient oak tree, from which the mill got its original name – White Oak Mill.
Not only do these people make the world’s most iconic denim, they’ve made Levi's® history with every warp and weft they’ve crafted.
Shop Levi's Vintage Clothing online and in-stores now.