Soho natives and legendary trainer store, Footpatrol have announced a collaborative drop with New York stalwart brand, ALIFE.
The collaboration sees both brands create a capsule apparel collection that celebrates the meeting of their two neighbourhoods from across the pond. Born through a mutual appreciation for each other, the relationship between ALIFE and Footpatrol grew after Footpatrol first co-hosted the first ALIFE Sessions party outside of New York, in London last year with Raekwon.
Taking influence from their surroundings, such as the grimey alleys & streets of London and New York, they’ve created a capsule collection consisting of eight pieces of apparel and three accessories. Key pieces within the collection pick up on their mutually similar surroundings, like the ‘Alley’ Tee featuring the back streets of Soho, London and the streets where Footpatrol & ALIFE reside.
Each piece of apparel has a story to tell, like the ‘Battle Cry’ Tee - an ode to the history of the word Soho, and the ‘Grime Lords’ Jacket - inspired by a mechanics jacket with dual brand logos embroidered on the front & back.