Inspired by the notion of hypnosis, Cheap Monday share their Pre-Spring 2016 campaign.
This coming season Cheap Monday incorporate swirls, broken stripes and dotted prints in a collection thats designed to put you in a trance like state. Available in both mens and womens, the collection has everything you need for easy-to-wear casual days, which can also be dressed up.
The menswear range plays with the print placements, offering a bold, modern look as graphics run across the chest, sleeves, hem and neckline with longer and loose fitting silhouettes; whilst the womens range offers textured fabrics and minimal colour-ways throughout.
Staying true to their love for denim, the Pre-Spring collection works to further bring to life the season's inspiration as well as delivering essential updates for every denim lover's wardrobe. Themes cover Worn & Loved, Fresh Basics and Hypnosis denim. Worn & Loved features a strong Rip & Repair theme featuring the hero wash Smudge Trashed inspired by a pair of love-worn and 'broken-in-over-4-years' jeans owned by our head designer. Authentically washed & worn-in looks are key in this heme and with Indigo Bleedwe present a natural faded grey cast denim that helps take our washes to offer a new level. Fresh Basics offers east to wear washes that are modern and versatile enough for any occasion. Real blue is a new stretchy indigo rinse that updates and replaces popular Very Stretch Onewash.
Shop the collection online and in stores now.