Just in time for Halloween, KR3W Denim introduce illustrator, Sketchy Tank to their Right Refused program.
The collab collection consists of KR3W basics which feature Sketchy Tanks trademark designs and slogans. Sketchy Tank isn’t afraid to push boundaries and have fun whilst doing so, KR3W recently caught up with him at his home in San Diego to document a day in the life of this illusive character (Don’t take it too seriously.)
The Sketchy Tank X KR3W Rights Refused collection is available this week at selected retailers worldwide and online.
Check out what goes on in a day with the artist below.
For those who don’t know could you outline who you are and what you do?
My real name is Jesse. I am an illustrator/artist running a small apparel brand.
Your artwork is quite playful yet slightly dark, what inspires you on a day to day basis?
I guess on a daily basis I would say music draws the most inspiration and coffee and marijuana. Skateboard graphics from my youth in the 80's - 90's always stick with me too.
You originally started out showcasing Photography & Art online which had a great response. Was the transition to creating your own apparel a natural progression or something you always planned?
Sounds crazy but I never planned any of this, it was a natural progression. I created a weird photo and art blog that was getting real traffic and my art was in there on some posts. One day I mocked up some shirts and created a store, put a "buy now" button and the rest is history. Within a couple years it was enough to quit my day design job. I am so thankful to be making a living doing what I love and I don't take a single day for granted.
How did you come to collaborate with KR3W?
Mike Z and Brad hit me up, I had known Brad from mutual friends and always had a lot of respect for Mike, so I was stoked to work together.
Do you think having a do-it-yourself mentality and refusing to conform has helped you carve out your own niche? If so, how & how important has it been for you to remain true to that?
I definitely think there is a shift in ways consumers on all levels are giving their attention. People like supporting the underdog who is real and original. Now days with Instagram everything is transparent, you can tell when something is forced and fake, so people attract to who they can relate to. Quicksilver bankrupt?! Why? Because all the little guys with soul are getting a piece of the pie. No one relates with a big corporate company or wants to support that anymore. Its the same shift where people are more conscious on where their food comes from and buying local. It is important to remain true to that, and the only way I can is to always do the art out of passion and not force anything no matter the dollar amount. If something feels wrong it probably is.
What was it about KR3W’s Rights Refused campaign that appealed to you?
Well I am big fans of everyone they worked with, Mcnett, Bonethrower, French, Dressen etc. Its really cool as a fan to look into a day of these guys lives and see what they are like as individuals and I find inspiration in seeing peoples process.
Talk us through the collection with KR3W, what are your favourite pieces & where did the inspiration come from in each product?
Mike and Brad had the idea of a partied out reaper with the words "you don't have to go home, but you cant stay here" and I thought it was hilarious. I have had my share of nights that turned into days and thought this was suiting.
Having worked with Kr3w on this project do you expect to collaborate on further stories in the future?
I hope so! Nothing but love for KR3W.