Following the hugely successful ‘Return of the Rudeboy’ exhibition last year that explored the swagger and significance of the 21st century British Rudeboy, the creators – prolific music photographer Dean Chalkley and renowned fashion creative director Harris Elliott – are now bringing this sartorial subculture to life in a brand new coffee table book.
The book will be launched at the specially curated Rudeboy Salon created in collaboration with British electronics brand, Goodmans. The Rudeboy Salon, located in London’s Hospital Club will be open to the public on the 5th & 6th June. The ‘Rudeboy Salon’ will also be home to the newly designed Goodmans art installation by Rudeboy artist Andrew Ibi.
The Salon will give an insight into the world of the 21st century Rudeboy with photographs, screenings, a panel discussion and live Djs.
Aside from supporting the creation of the coffee table book of photographs of over 60 sharply dressed individuals from across the UK, another unique aspect of the event will be the unveiling of the “ Return of the Rudeboy x Goodmans Sound Installation’. Artist and ‘Rudie’ himself Andrew Ibi has created the art and sound installation made of an impressive stack 90 Goodmans heritage radios, designed and appropriated with his distinctive hand-drawn artwork. The imposing tower will also play a soundtrack of tunes and spoken dialogue that capture the sound and soul of this urban group.
The collaboration with Dean Chalkley and Harris Elliott is a further step in the Goodmans Series – a series of collaborations that support the creative individuals of British culture.
Head down to The Hospital Club this weekend for another great insight to the Rudeboys of this decade.