TWO FIFTY ONE, the latest and most striking of the Elephant & Castle residential towers, has announced the launch of its Artist in Residence programme.
The series of partnerships will bring together some of the city’s most exciting names in the art world, to support the booming creative scene in London’s SE1.
Collaborating with names including renowned street artist Pegasus, Stephen Wiltshire who draws vast cityscapes from memory, illustrator and printmaker Jess Wilson, and Instagram photographer Ope O, the programme will see the ambassadors create and exhibit bespoke pieces that take inspiration from the local sights and sounds in Elephant & Castle.
The scheme is a modern take on the traditional ‘Artist In Residence’ role that was popular in the 20th century, where many buildings and institutions would partner with nomadic creatives. Launching in June, the bespoke commissions will be displayed in an exhibition open to the London public for a month, before being permanently on view in the new development.
The collection of specially created pieces includes a stencilled recreation of local South London hero Charlie Chaplin by Pegasus, with bright colours and graffiti tags, and a photographic series of the dramatic skyline by Instagram star Ope. Also featured is a hand drawn cityscape of London, captured from the development’s top floor by Stephen Wiltshire, as well as a colourful illustrative map of South London by Jess Wilson.
Each ambassador has donated a selection of prints from the original artwork manifest that TWO FIFTY ONE will sell to both its residents and to the general community. One hundred percent of the proceeds will be donated to charities within the Elephant & Castle, including Cool Tan Arts, a locally based art group that focuses on mental health initiatives.
From inception TWO FIFTY ONE has chosen to focus on the rich arts and culture of the community. The Developers partnered with the nearby London College of Communication in a unique photography competition. The winning twenty-six talented students’ works were chosen after a rigorous selection process by an eminent panel of art experts including Lucinda Bredin of Bonhams Magazine and Caroline Douglas Director of the Contemporary Arts Society. These photographs are for the first time on permanent display in each of the residential corridors in the forty-one storey building. Copies of each winning entry will be on shown during the three-week exhibition.
The students themselves are delighted to be part of the development process. Final Year BA Photographer student Ruby Steele commented ‘we feel an ownership – a part of TWO FIFTY ONE – knowing that our work is on permanent display and will be seen and, hopefully, appreciated by the residents every day when they leave and return to their homes’. BA Photography student Briony Mitchell, who based her novel winning entry on a combination of photographs with text of conversations whilst visiting pubs and local cafes in the area, stated ‘I am delighted that my works have been used not only in the corridors but also as inspiration for a cool neon installation for one of the apartments beautiful winter garden receptions’.
The London College of Communication collaboration with TWO FIFTY ONE is thereby being extended in novel ways. The Developers are continuing to work with the students to display further artwork in the entrance halls, show flats and communal areas of the building such as the Dining Room, Club Room, gym and various receptions ensuring that art reflects and is seen as an integral part of the local community.
Check out the current exhibition which will be open until July 5th from 1pm - 4pm. More info is available via Two Fifty One.